MinistryCOM 2007 | Breakout Session | Dawn Nicole Baldwin
Branding 1.0
How do we get all the ministries in the church communicating the same message?
Brand- the practice of delivering a promise that reflects the mission, uniqueness and personality of your organization.
Building a brand is kind of like building a house- you need blueprints to build from.
Positioning- determining how you want to be defined by your audience
- Not just who you are but who you’re not
We want to ensure that your audience’s perceptions are an accurate reflection of who you really are.
What do we want to be known for?
If we’re not intentional about defining who we are, others will do it for us.
Brand strategy
Who are you serving?
What are your unique strengths?
How do you reach people with impact?
Blanding- trying to be all things to be all people- it becomes watered down and “bland”
Branded house- a strong name that you leverage with everything (Disney)
House of Brands- for serving audiences with different names (Procter & Gamble)
Don’t ask “what are we trying to say?” but “what conversation are we trying to create?”
How Do I Get Started?
- Clairify the vision
- Identify your biggest fans
- Give them something to talk about
- Give them tools to share the story
Hey Dave, thanks for the recap. I’m digging your blog [especially your tag] & would love to meet ya during a break if you have time.
Cheers